Article No. 2
A Better Way That Works. - Read 0 Min.

Counting Calories Adds Up to Failure.

Counting Calories Adds Up to Failure.

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Nutrition and weight loss are rare industries that thrive with a low single-digit success rate.

The Very Definition of Insanity.

The Physics Is Correct, But...

So, Whose Fault Is It Anyway?

The Perfect Business Model.

The Accounting Is Wrong.

Your Secret Stash Of Calories.

Outbargaining Yourself.

Cooking The Books.

A Better Way Of Balancing The Books.

Actionable Knowledge.

  • The Calories In Calories Out model persists despite its poor results to hide who's really to blame for the obesity and metabolic disease crisis. Here's a hint: it's not you. Fault matters, especially when trillions of dollars and millions of harmed people are concerned.
  • Daily calorie balancing would work if calories were only stored in the blood. That's because adding and removing calories from the blood happens quickly and is easy to discern. But calories are also stored in the muscles and the liver, each with very different rules and timelines for adding and removing calories than the rules for the blood.
  • The body's multiple sources and types of energy result in an enormously complex formula based on the addition and removal rate of calories, the quantity of calories needed and remaining, the type of activity, the type of calories, the size and location of calorie storage, and the covered time period. You are not likely to manage this successfully by tracking calories.
  • If you are like almost everyone and eat until you are full at the table, you will always overeat. But if you eat enough food to be full 30 minutes after you leave the table, you will always eat just the right amount. Your body can count calories much better than you ever can, so let it do it and listen when it tells you you've eaten enough.
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Last Updated 08.05.25 10:21 AM ET